Short sleeve knit with gradient fringe detail
Front drape detail dress / Jersey tank dress
It is no secret that I am pretty fanatical about Hellz Bellz. Mostly because the label produces bad ass clothes for the bad ass bitch.The new collection for Summer '10 adheres to this description pretty well, I feel. Named 'To Dye For' (pun intended), the collection is edgy but not ridiculous. It's definitely wearable edge, not 'I could never wear that on the beach in a million years' edge.
I picked out a few of my favourites from the lookbook on the website. I love the gradient fringe detail on the t-shirt. Such a simple-looking way of making a plain knit t-shirt rad. The drape detail dress is a nice update on the little black dress and one which I would delight in wearing. Draping is everywhere at the minute, and I am not usually one for a draped dress. Its too girly for me, generally. This dress, however, is draped but without any of that girly stuff, its draped with a toughness which screams 'I AM BAD ASS, HEAR ME ROAR'.
After browsing the lookbook several times for longer than is probably normal, it just seems there is no fuss to this collection. The details are bold with no fussiness. The silhouettes are often dramatic, without being over the top. The clothes themselves are feminine but (to my joy) there isn't a floral print in sight. I feel like 'To Dye For' proclaims 'being a girly girl is for pussys' and I definitely agree.
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